- Category FASHION
■Tiffany's Changing Position
Tiffany has an elegant and delicate impression that many women admire. Although this brand of jewelry has felt special, men and people in both Harajuku and Shibuya who dress casually have been habitually using it as a fashion accessory recently. That had a strong impact on the "Hardware" collection aimed at millennials in their 20s that Tiffany developed about two years ago. It can also be said that is one of the reasons for the spread of accessories starting to be included in vintage designer brands now developed by many second hand clothing shops in recent years.
From elegant things that go along with the impression of what you are wearing, to somewhat rustic accessories that feel dignified, they will compliment your own style. With fashion that is more formal in places like Omotesando and Aoyama, it is needed to further produce an even more refined ambiance. Fashionistas who love secondhand clothing have adopted it as something that creates a “contrast”. Up to now, Tiffany's status has been something either adored or given as a gift, but from now on, it will have a close relationship with street fashion, and there will most likely be more people who wear it.