Style arena is generally the Japan Fashion Association has operated.

Style arena is generally the Japan Fashion Association has operated.




  • Category FASHION




"Color" Is Not Easy to Decide


Fashion has a great relevance to the political background, it strongly reflects the society.
Among them, in "color", it can be said that it is the mirror that shows the most intense existence and the political situation and economy according to the season.





Why Does That Color Become Popular?


Brilliant colors such as yellow, green, and blue are outstanding colors of 2018 S/S, and outfit is getting colorful. From a beautiful color with high saturation and high color saturation to a fluorescent color, it seems to be a season where you can enjoy fashionable "color leader". It is expected that 2018 will be an unpredictable and swaying era such as climate change, unstable world situation, digitization advanced at high speed. Meanwhile, with the popularity of Instagram, elements that are eccentric and improve mood, such as extraordinary events and strange posts, have increased. In response to this trend, the 2018 S/S will be a season in which bright and dark colors with intense argument coexist.




To Be Loved by All Over the World


"Color" makes the first decision in determining the trend of the season. Decided after considering political forecasts two years ago (about 2018 S/S trend color around July 2016), consolidate yarn, material and design from there, from January 2017 exhibition in Florence, Milano and Paris. You will come up with the question like; the world will not flow as expected as to decide a trend two years ahead? Indeed, at the time of terrorism 9.11 that occurred in the United States in 2001 and the Lehman shock of 2008, the world has gone away from fashion. However, in this emergency, the fashion world responded brilliantly, and in this collection only the look with the practical clothing as the main rose to the runway. The color was white which heals people's mind and the functional and basic items were main.





The fashion world is established with adapting to the world changing "mood", combining new elements and continuing elements from the previous season to establish trends that fit the season. This spring and summer is a chance to challenge a little bold dressing, such as beautiful colors and large print clothes. How about trying a fresh arrange by combining colors and patterns well together?