Style arena is generally the Japan Fashion Association has operated.

Style arena is generally the Japan Fashion Association has operated.



Hair Trend

  • Category FASHION



The Hair Trend Back After A While

Since the introduction of the half up topknot about a year ago, we have not especially seen any hairstyle trends. However, this year bob with flipped up ends is rapidly increasing in popularity. From about autumn of last year, it has gradually been gaining attention, and now it is one of the hair arrangements of the season.

This Season’s Hairstyle

The women who are wearing this hairstyle have medium hair that does not reach the clavicle. Neatly trimmed hair that is finished wet has a bit of an inorganic impression, because it is straight until the ends of the hair. This hairstyle has an “energetic” or “cute” image, but it seems to have landed itself in this season’s “mode”. Indeed, out of the people arranging their hair this way, a lot of them are wearing clothes that are a bit “mode” in style, in tones like black, grey, and navy. However, at our photo shooting locations (Harajuku, Shibuya, Omotesando, Daikanyama, Ginza) there was almost no bias; if you look at the places besides Ginza, the versatility of the style does not hinder personal fashion tastes.

Arrangement Method

A point of this hair arrangement is suppressing the nuance of the flipped ends. The key to success is making it seem a little more natural. For that, the recommendation is to use a flat iron rather than a curling iron. Rather than winding the hair around a curling iron, by using a flat iron it gives off an image of the tip of the hair being flipped out casually. Taking influence from the current fashion trend of relaxed and loose styles, it seems that popularity is focusing on this arrangement.


Easily, the bob with flipped out ends is very “now”. Since the atmosphere can change depending on the styling, why not try finding your favorite arrangement?