This installment will take a look at Love-livers who are fans of the manga & anime series Love Live! and wear a lot of this merchandise. There has been a recent increase in the number of apparel manufacturers who are developing and distributing collaboration items with manga & anime. Collab…
Lolita + Mode
The mass production and consumption of clothing has become commonplace with the spread of fast fashion. The value of clothing is gradually declining and the popularity of fast fashion has even reached those who have no interest in clothing. Junichi Hakamagi who has been active with foreign bra…
Yukata Style 2015
There was a period of time when the younger generation strayed away from wearing yukatas. However, with yukatas being offered at low prices due to Internet shopping and the diversification in styles such as Goth-Loli and Gyaru styles in addition to traditional styles have gradually brought yukat…
Survival game fashion for Ladies
The “Survival Game” is said to have started in Japan. This game started in the 1970s amongst enthusiasts. Afterwards, safety measures such as the strengthening of Swords and Firearms Control Law were increased which made the game more and more popular.
The Survival Game has started to make appear…
The term Yama Girl came about due to the popularity of the Mori Girl style in 2008. Since then, women have showed an increasing interest towards the outdoors. Manufacturers of outdoor gear and clothing have been going strong thanks to this popularity.
These styles have caused an emerging cha…
The three types of bicycles currently popular can be generally grouped into track, road and hybrid bicycles.
Track bicycles are fixed gear types used in sports such as short distance races. Road bicycles have gears and are used in competitions. Hybrid bicycles are all-purpose bicycles design…
Shufflers are ravers who enjoy the dance called “ Shuffle.”
Shuffler fashion combines baggy pants, T-shirts and jackets with flare in the same manner as the fashion of other ravers. However, this fashion has evolved into a darker look with styles such as black, monotone and dark camouflage in c…
Daikan’yama started to become known as the fashionable area that it is today from the latter half of the 1980s. Its close proximity to Shibuya and Ebisu along with the convenience of intersecting main roads has led to an influx of the wealthy class. You can see housewives relaxing at cafes with …
Since the start of the millennium, Japanese underground fashion has garnered attention all over the world. There has also been an increase in the number of designers from overseas using elements of Japanese street fashion (especially Harajuku) in their designs.
Nowadays, designers are not in…
Fashionable Vintage Shop Staff
Secondhand clothing may have started to become fashionable in Japan during the late 1960s when secondhand clothing from the US was imported in due to the spread of rock music. Vintage processing methods evolved in the 1990s leading to secondhand clothing coming into style for all people. Today we …
Wearing One’s Best Clothing (Coming of Age Ceremony)
The styles of those wearing their best clothing during the Coming of Age Ceremonies this year in Tokyo has left a slightly different impression than previous years. In recent years, there have been a lot of different styles such as the Oiran style, agejo party girl style, Akihabara girl with gla…
Visual-kei (from overseas)
Visual kei fashion first spread from the outfits worn by Japanese Visual kei bands. However, there are many Visual kei styles which have roots in Gothic Rock. From the late 1980s to the 1990s in Japan, only the visual aspects (make-up and fashion) were incorporated transforming the Visual kei into …