The mass production and consumption of clothing has become commonplace with the spread of fast fashion. The value of clothing is gradually declining and the popularity of fast fashion has even reached those who have no interest in clothing. Junichi Hakamagi who has been active with foreign brand names such as Calvin Klein, Ferragamo, Gucci and Donna Karan for a long time has started a trend which goes against this period of declining value for clothing. Mr. Hakamagi wants to create a clothing production process in which the clothes do not lose value with time, but rather gain value.
This week we will take a look at 8 people carefully selected from those who attended the Lolita LIVE ART Installation 1st Tea Party held by Mr. Hakamagi on October 17th.