Local fashion craze breakdown

2010.12

CLUB-COS

Cosplay has been known as Japanese culture. Recently, the chance to enjoy cosplay is increasing regardless of time and place. In terms of place, the cosplay events are held at various venues that are some event places, restaurants or night clubs. In the night clubs of electro style, there are many …

2010.11

NEO ROCKABILLY

Harajuku is a closely connected place for Japanese rock 'n' rollers. In 80’s, there were people called “Roller-zoku”, who danced to the soundtrack of “American Graffiti” at Harajuku pedestrians' paradise. And there was a bronze statue of Elvis Presley in there, which was erected by Prime Minister K…

2010.10

Mori-O

Having volume on hair is not only trend for girls, but it also became common for young men. “Herbivorous men” was in the news in Japan, and recently, there are “Decorative men” in Tokyo. Decoration tendency is expanding more and more for men, especially for Onii-kei and V-host (Visual host). “Mori-…

2010.09

Moru-Girl

Having volume on hair or putting something on hair, outfits, purses, small objects, and etc… The excess decoration is the current trend in any kind of fashion. We could see the pioneer of this style in “Decora” fashion that appeared around the end of the 90’s. After that, this style absorbed variou…

2010.08

Cool & Kawaii Tattoo

Tattoo is becoming more and more common now in Japan. Recently, not only some musicians but also models and athletes are getting tattoo. We can see many people who acquire tattoo in everywhere. When we see people getting tattoo fashionably, we just feel that those are cool and Kawaii (means cute or…

2010.07

Choi-Goth (It is Goth-Loli a little)

This is a sort of Gothic fashion that people take some elements from Gothic fashion into their style. Gothic & Lolita fashion has been seen as costume play because of the outrageous sense but actually expanded its popularity to the underground. Then from around 2000, it has been increasingly se…