Local fashion craze breakdown

2010.12

CLUB-COS

Cosplay has been known as Japanese culture. Recently, the chance to enjoy cosplay is increasing regardless of time and place. In terms of place, the cosplay events are held at various venues that are some event places, restaurants or night clubs. In the night clubs of electro style, there are many …

2010.11

NEO ROCKABILLY

Harajuku is a closely connected place for Japanese rock 'n' rollers. In 80’s, there were people called “Roller-zoku”, who danced to the soundtrack of “American Graffiti” at Harajuku pedestrians' paradise. And there was a bronze statue of Elvis Presley in there, which was erected by Prime Minister K…

2010.10

Mori-O

Having volume on hair is not only trend for girls, but it also became common for young men. “Herbivorous men” was in the news in Japan, and recently, there are “Decorative men” in Tokyo. Decoration tendency is expanding more and more for men, especially for Onii-kei and V-host (Visual host). “Mori-…

2010.09

Moru-Girl

Having volume on hair or putting something on hair, outfits, purses, small objects, and etc… The excess decoration is the current trend in any kind of fashion. We could see the pioneer of this style in “Decora” fashion that appeared around the end of the 90’s. After that, this style absorbed variou…

2010.08

Cool & Kawaii Tattoo

Tattoo is becoming more and more common now in Japan. Recently, not only some musicians but also models and athletes are getting tattoo. We can see many people who acquire tattoo in everywhere. When we see people getting tattoo fashionably, we just feel that those are cool and Kawaii (means cute or…

2010.07

Choi-Goth (It is Goth-Loli a little)

This is a sort of Gothic fashion that people take some elements from Gothic fashion into their style. Gothic & Lolita fashion has been seen as costume play because of the outrageous sense but actually expanded its popularity to the underground. Then from around 2000, it has been increasingly se…

2010.06

Gal-Loli (Gal+Lolita)

Gal-Loli fashion, which is the intermediate fashion between Hime-kei (Princess fashion) and Gal-kei (Gal fashion), became popular a couple of years ago. There is not so many sense of discomfort about this style, because Hime-kei was delivered from Gal style. However, regarding Lolita fashion, its s…

2010.05

Street fashion for Dogs

The number of pet shops and pet supply stores has increased in urban central area lately. It can be said that our living environment has changed recently, it became easier to have a pet in apartment and visit shop with a pet. And also people living in urban city tend to keep a pet by an impact of t…

2010.04

J-Fashion Lovers

Japanese street fashion is very popular for all over the world now. The people from other countries who live in Japan coordinate additionally Japanese street fashion in their own way, and dress them cool. The people in a European district where consideration for the fashion are high had paid atten…

2010.03

NEO Fairy Decora (Decorative Fairy)

NEO Fairy Decora (means “decorative fairy”) We can trace Fairy Decora’s roots to 1990’s; at that time decorative fashion was taken by big fans of TV personality Tomoe Shinohara who called “Shinorer”. Their decorative fashion elements, which were putting many accessories on hair or clothes, were pa…

2010.02

Girl's Style Fashion (for Guys)

In Japan, there were significant changes of the environment for Drag fashion in this decade. Drag fashion used to be secretly pleased on a personal basis. However, people, who make no secret of their fashion interest wearing female dress, are increasing lately, because of an influence of drag TV pe…

2010.01

Dolly Style (Antique doll)

There are some kinds of dolly style. This style with its suggestion of the middle ages Europe or genuine old dress is like a fashion of an antique doll. Lolita fashion has also the atmosphere of Europe of the middle ages, however its princess look is arranged modishly and Japanesquely. Meanwhile, …