Local fashion craze breakdown

2011.12

kan-ryu Ikemen (korean style)

Korean actors and celebrities are achieving mainstream success in Japan--thanks in large part to the success of Korean drama, “Fuyu no Sonata (Winter Sonata)”, which aired on NHK-B2 in April of 2003, quickly becoming a smash hit. The overwhelming popularity of the lead actor known as “Yon-sama” (Ba…

2011.11

Yoruhime(“night pricness”)-kei

Gorgeous girl’s club (kyabakura) women light up the night city with the neon lights. These women started to spring up in the 1980’s and were regarded to be somewhat difficult to emulate at the time. However, since the gal-kei fashion magazine first published in 2006 called “Koakuma ageha” inspired …

2011.10

Ora Ora kei

As an antithesis of today’s fashion trend favored by the so-called “herbivorous” male, a new style for the “carnivorous” man is being established. Colors and styling are kept simple, comfortable fabrics are used to form the line with designs recognizable but characteristically accentuated with gorg…

2011.09

Innovative YUKATA Style

YUKATA is one of Japanese traditional outfits, similar looks of Kimono. In Japan, Yukata is very attractive lately for Japanese young people because of ease to wear and much less tradition than Kimono. Innovated new style Yukata were created more and more from 2000, and now sold by reasonable price…

2011.08

New Wave / Techno

“New Wave” and “Techno” fashion look very similar to Electro fashion style which Lady Gaga pulls, but those fashions are the style that arose by influence of “New Wave” or “Techno Pop” in 80’s. These fashions give us nostalgic and also new impression. These features are having historical Punk taste…

2011.07

Gira-gira man (Garish style)

Nowadays, the mood of ecology and economy prevail in Japan, and natural fashion became popular in general. But people wearing garish fashion are seen more at the street from Shibuya and Harajuku. They add something glittering such as sequin, rhinestone, stud and specular or metallic finished item i…

2011.06

NEOクラブ系

“Club fashion” was well known in Shibuya or Roppongi area from the end of 80’s to 90’s. The feature of club fashion is loose and sporty affected by Hip-hop music or R&B that had been very popular in the United States of America around that time. As 2000 starts, electronic music, which added ele…

2011.05

Tsuri (fishing) Girl

The word “○○ girl” becomes popular since last year. There are various versions now, and these have different nuances, especially between “Mori (forest) girl” and “Yama (mountain) girl”. “Mori girl” is in the town and wearing clothes like fairy tale characters. On the other hand, “Yama girl” actuall…

2011.04

Tre-Gir (Training Girl)

Since fun run “Tokyo Marathon” has been held in 2007, city runners have increased rapidly. Above all, women runners called “beauty runner” or “run girl” are increased and got attention from the public. The sport equipment manufacturers have started to plan and produce various new sportswears in con…

2011.03

Gothic Fusion

Gothic events have tended to be held at midnight so far, so Gothic popularity has not expanded generally. There ARTiSM which organized many Gothic events tried to have an opportunity to engage people who might be interested in Gothic, and then started to hold an event named “Club Theatic Show” at e…

2011.02

COOL BOOTH BUNNY

The outfits of booth bunny have a big change lately. Most of them used to be a kind of bathing suits, futuristic dresses made by plastic material or neat uniforms. In the recent auto show, we can see the underground fashion-inspired outfits which are cosplay or outrageous costume. These casual, att…

2011.01

Bi-majo (Enchantress)

Recently, Japanese women aged over 40s are so beautiful and fashionable. Probably, their concern for beauty has risen, because women, who have job, increased and have many chances to go out. In the television program, nowadays there are various popular programs focused on women aged over 40s that a…