The word “○○ girl” becomes popular since last year. There are various versions now, and these have different nuances, especially between “Mori (forest) girl” and “Yama (mountain) girl”. “Mori girl” is in the town and wearing clothes like fairy tale characters. On the other hand, “Yama girl” actually goes to the mountain wearing fashionable clothes. The outdoor goods manufacturers using the popularity of Yama girl are producing various fashionable items and try to create new trend; “Umi (marine) girl” or “Kawa (river) girl”. And now, fishing goods manufacturers also produce women’s clothes fashionably. The link of fishing and fashion helped increasing the number of fishing fan among women. There are many stylish women in the fishing spots in these days, and they are called “Tsuri girl”. These are the bait bad smell and adhesion of dirt on clothes that women dislike most while fishing. So women prefer lure fishing and fly fishing, because those types of fishing are enjoyable without worrying about smell or blot.