The term Yama Girl came about due to the popularity of the Mori Girl style in 2008. Since then, women have showed an increasing interest towards the outdoors. Manufacturers of outdoor gear and clothing have been going strong thanks to this popularity.
These styles have caused an emerging change in men’s fashion as well. Up until now, men’s outdoor wear has been completely devoted to functionality. However, fashionable outdoor clothing with more street sense is coming into style.
The current Yama Boy style involves combining shorts with leggings. Adding outerwear makes a layered look which is also common in street fashion. There are more and more men trekking in style this season.