This installment will take a look at Love-livers who are fans of the manga & anime series Love Live! and wear a lot of this merchandise. There has been a recent increase in the number of apparel manufacturers who are developing and distributing collaboration items with manga & anime. Collaboration items with Love Live! in particular sell out as soon as they are released. There were limited time shops with Love Live! merchandise in LaForet Harajuku and Shibuya Marui opening this fall. These shops proved to be incredibly successful with long lines outside before the doors were opened. The next series which features a different main character has started so it looks like the popularity of Love Live! will continue in the future.