Style arena is generally the Japan Fashion Association has operated.

Style arena is generally the Japan Fashion Association has operated.


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Visual-kei (from overseas)

Taking a picture place Filming Date 2014.12.30

Visual kei fashion first spread from the outfits worn by Japanese Visual kei bands. However, there are many Visual kei styles which have roots in Gothic Rock. From the late 1980s to the 1990s in Japan, only the visual aspects (make-up and fashion) were incorporated transforming the Visual kei into a dark and androgynous fashion with a Gothic underlying tone.


During the turn of the millennium, there was news of Japanese Visual kei bands making an impact on the music scene all over the world. The term “Visual kei” has become known around the world with foreign Visual kei artists currently popping up in other countries.


The six people featured in this installment are all Visual kei musicians who play music in different places around the world. Among these six, SEIKE

who is active in Sweden has created a music network group named “Visual Unite” which transcends borders and brings together people who love music with the goal of sharing information globally. Visual Unite is releasing a DVD entitled “Global Visual kei Band OmnibusDNA -Do you have VK-DNA?-” with performances from SEIKE, Seb, Patrik and TSUOMASU.



"Visual Unite" official site

Tribe Chart


The latest trends in Cool Japan and other styles that may blossom and affect the world in the future