「Another Edition」is full of exciting items, with the concept of being a store full of only “my favorite things”. This place where you can have cute and lovely encounters, is a shop loved by girls in their late 20s who keep up with the trends.
The feature of 「Another Edition」is that it proposes mixed casual clothing for women who have a perspective of culture from outside of the country, and mix not only fashion but also music, art, and sports. Also from seasonal, in vogue trend items to basic mix and match items, they have a wide range of their original brand, as well as proposing select brands in which you can feel the commitment and playfulness of the manufacturer.
The inside of the store is not overly decorated so that the items and people stand out, and the pink neon tube and photo spot become the focus.
Many of the products are original items that cannot be found elsewhere. They offer clothes with a cultural backdrop, in Tokyo’s free sense of mixing. Symbolic items include denim, military, ethnic, sneakers, and print tees. The always evolving「Another Edition」keeps proposing unique items, keeping an eye on the future.
In particular, their original denim that sticks to detail and processing is becoming an item that is sold every season.
News of new arrivals can be confirmed from time to time on the brand site, so please check it out.
(Text & Photos by Yuri Suzuki)
1-11-6 Laforet Harajuku BO, 5F, Jingumae, Shibuya-ku, Toukyo-to Japan