This shop uses the buzzwords “street”, “mode” and “culture” to offer a new and original Tokyo mix style for women who want to express their individuality. This shop opened in the highly-competitive fashion district of the Ura-hara promenade in 2008. The reason this shop has maintained its popularity since its inception could be accurately grasping both “street” and “mode” trends, paying attention to details such as silhouettes, motifs and material and constantly creating styles which are different from others.
The interior has an inorganic atmosphere with concrete floors and an all-white style from walls and fixtures to the ceiling. The beautifully-colored items seem to have been delicately arranged like painting a picture on this blank canvas. Along with clothing, there is also a wide selection of accessories and small articles. Being able to choose from the especially numerous varieties of shoes and sunglasses adds to the enjoyment.
In addition, “goocy” has developed a number of collaboration items up until now. Currently a “goocy-Gizmobies” joint design of an iPhone5 protector is on sale. There are also one-of-a-kind collaborations with artists and models planned for the future.
Photo&Text by HINE
April 24, 2013
海藤 Bldg 1F, 4-26-23, Jingu-mae, Shibuya-ku, Tokyo