Style arena is generally the Japan Fashion Association has operated.

Style arena is generally the Japan Fashion Association has operated.

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2013.01.30

AUVIEUX CONTINENT

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AUVIEUX CONTINENT is a multi-brand menswear shop that centers around sophisticated, yet relaxed, pieces with a European flair. The store name “AUVIEUX CONTINENT” means “the old continent”, which was what Europe was called during the period when America was “the new continent”.

Located in the Urahara area among a cluster of unique boutiques, AUVIEUX CONTINENT stands out with its spacious storefront and relaxed atmosphere. Its black-themed interior gives it a dignified and rather solemn air, but it's not pretentious, and the bulk of their offerings are men's casual clothing.

Their selection includes brands like Fred Perry, AG's denim line, and other high-quality brands from both Europe and Japan. They have a particularly good selection of jeans in various sizes from various brands.

It's a great place for those looking to up their game with more sophisticated pieces.


Photo&Text by HINE

January 30, 2013

Gallery de Jim 1F, 4-27-11, Jingu-mae, Shibuya-ku, Tokyo

AUVIEUX CONTINENT

Address
Gallery de Jim 1F, 4-27-11, Jingu-mae, Shibuya-ku, Tokyo
Tel
03-3403-6155
Open
平日 12:00-20:00/土日祝日 11:00-20:00
Regular Holiday
Irregular
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