This store has a sister affiliation with [HUG] in Harajuku. The interior is based on an old countryside organization. The warm and soft lighting creates a relaxed atmosphere. Each lighting fixture has an elaborate design. There are decorations such as ceramics, fabrics and mountain hut lamps which go well with the exposed pipes on the ceiling.
The wooden shelves and floors arrange the accessories on display in a vintage manner bringing out the colors over the entire store named Noël.
In addition, the concept of the store is dealing with everyday items which are for all ages. From this concept, there are numerous items which anyone who comes here can enjoy such as clothing, shoes, bags and sundries. These items are exceptional without being too eccentric and have a nonchalant humor to them. The shop also features a lot of leather items.
Across the street is the main location of the men’s clothing store [D clothing] which is affiliated with [Noël]. For those coming as couples, these 2 stores provide something for both men and women.
Photo&Text by HINE
March 6, 2013
4-8-6, Koenji-minami, Suginami-ku, Tokyo