This is an original shop from the fashion brand “diddlediddle” which started in the spring/summer season of 2012. The “diddlediddle” shop which became famous at Laforet Harajuku has moved to its first street level location.
Clothing from “diddlediddle” is based on the concept of how to show the unnatural in a natural manner and showing the natural in an unnatural manner. Just as the name diddle implies, this clothing shows off the shop’s persistence in providing elaborate designs.
The shop is located in a peaceful area just down a bypath from the main street. You can take your time while browsing the brandname clothing so this shop has some loyal fans. Stop in and experience this place for yourself.
Photo&Text by Dai Ito
November 21, 2014
6-11-3, Jinguumae, Shibuya-ku,Tokyo