Fashionable rain boots first became popular in Japan around 2007-2010. They became a hit with cute patterns such as flowers and polka dots on clear material.
These rain boots completely changed the impression that it is "embarrassing to wear rubber boots on the way to work/school." Since then, the notion that "rubber boots = lame" has gradually disappeared.
Today, in addition to specialized makers such as HUNTER and AIGLE, various kinds of rain boots are also coming from luxury brands and fast fashion.
Various brands have also entered the rainwear market in recent years and are continually releasing inexpensive, high-performance, and stylish attire.
This time story coverage : Director & Photographer : Tetsuya Hineno, Assistant & Co.Director : Ran Oguchi
