In order to find out how Japan’s iconoclastic fashion has changed in the three years since the COVID-19 pandemic, I took a walk around the back alleys of Harajuku and its surroundings. As I expected, there were many foreigners from Takeshita-dori to Omotesando and, among them, I felt that Asian foreigners in particular had become more fashionable.
Japanese fashionistas are moving further from the main streets than ever before, with both people and stores seemingly moving to the narrow back alleys of Urahara and towards an area called Okuhara, which is located near Sendagaya.
Underground versions of the “Y2K fashion”, which is generally popular on the streets, are also appearing in some modern, clean looks and styles. Also popular are the so-called “tech-oriented” and “genderless” fashions, which combine outdoor and sports items that were big hits during the COVID-19 pandemic.
This time story coverage : Director & Photographer : Tetsuya Hineno, Assistant & Co.Director : Serena Ono