Since the huge breakout of Kyary Pamyu Pamyu, the power map of underground fashion styles has been changing. Styles which have evolved from the fairy decorative of Kyary are overwhelmingly popular with teenagers in particular. What Kyary feels is attractive are items which include a grotesque side. This means you can enjoy grotesque items with the thrill of having a scream like you’re in a haunted house. Sebastian Masuda who is the owner of the Kyary produced 6%DOKIDOKI has also indicated the same thing about foreign Kawaii styles from before. The global sense in this situation may be one reason Kyary also has fans overseas. These styles seem to have started another evolution while incorporating Japanese Kawaii fashion, dark-side fashions such as gothic and punk and other various styles.