Style arena is generally the Japan Fashion Association has operated.

Style arena is generally the Japan Fashion Association has operated.


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Gyaru 2013

Taking a picture place Gyaru Cafe 10sion in Shibuya Filming Date 2013.05.20

The Gyaru image has been completely fixated in Shibuya since the 1990s. However, if you go to Shibuya nowadays, you will not see many people with a “Gyaru” image such as Ganguro style, dyed-brown hair or miniskirts. Gyaru fashion has evolved into other fashions such as the White-skinned Shiro Gyaru and Princess Hime Gyaru. However, with Gyaru fashion being incorporated with models, foreign celebrities, fashions from Harajuku and more, it is becoming more and more difficult to distinguish those who don’t follow the Gyaru fashion from those that do. This seems to put some distance between the generally accepted image of the Gyaru fashion. However, Gyaru fashion has been receiving attention overseas following fashions such as Gothic Lolita. Conversely, Gyaru circles have been appearing in greater numbers around the world. These girls maintain the original Gyaru form which is easy to distinguish. Recently Ganguro Gyaru circles have been making a come back in Japan and Gyaru cafés where you can meet genuine Gyaru have been popping up. Stuff like this has been happening in order to protect the original Gyaru culture.

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