“IROYA” has an online and physical shop which selects items based on colors.
A theme color is set every month and they offer a wide variety of items using that color including secondhand clothing, dead stock items, designer items, famous brand names and luxury brand names. IROYA’s best feature is that it basically only selects items based on their color.
The theme color changes every month. The color for July of 2014 during our coverage of IROYA is orange. This color changes from the first of every month.
Making selections based on color may provide a new value for customers as well.Stop by the online or physical shop and try it out for yourself.
Photo&Text by TIM
July 23, 2014
5-29-10, Jingumae, Shibuya-ku, Tokyo