[O] is a select shop with a focus on domestic brands including brands which are popular even in the style arena and a plentitude of Tokyo Collection brands such as DISCOVERED. This shop is based on the concept of looking for answers for tomorrow in the past and the principle of fluidity and immutability. They express these concepts and principles by offering high-quality selected items which combine the merits of things that change and things that stay the same.
The interior has an image of harmony from the contrast between nature and artificiality. The atmosphere is simple with a warmth you can sense with items such as wooden chairs and cushions from the Ishimaki workshop which was established in Ishimaki in Miyagi Prefecture after the earthquake.
The original brand [O] which is garnering attention has a wide selection of items such as denim hats with a relaxed feeling. Stop by this refuge for adults who know the “real thing”.
Photo&Text by Kashiyama
August 21, 2013
202, 26-13, Sarugaku-cho, Shibuya-ku, Tokyo