スタイルアリーナは一般財団法人日本ファッション協会が運営しています。

  • 2020.06.26

    Black coordination that looks great in summer

    夏こそ映えるブラックコーデ、本格的な夏到来までにおさらいしてみませんか?!   ついに今年も梅雨の時期が到来しましたね。 気象庁の速報で、関東は6月11日に梅雨入りしたという報告が。 どんよりとした空模様、じめじめとした空気感、せめて洋服だけは好きなものを着て気分をあげたいと思う人も多いはず。 …

  • 2020.06.17

    Fashion learned on youtube

    お友達と久しぶりに会うことが増えた今日この頃。 何を着るか悩む方も多いのではないでしょうか? 今回は、おうちで安全にファッションが学べる YouTubeアカウントをご紹介します!     No.1  シトウレイチャンネル   有名ストリートフォトグラファーのシトウレイさんが YouTubeを始動。 「何…

  • 2020.06.01

    Investigate fashionable mask "new tribe on the street"

      おしゃれマスクをリサーチ!「New Tribe」編   過去にNew Tribeのコーナーに登場した人たちや、普通以上にオシャレな人たちはどんなマスクをしているのでしょう? 今回はそんな方たちをピックアップしてマスク姿をご紹介! さすがに皆さん、こんな新型コロナ騒動の中でも自分のファッションポリシーが揺…

  • 2020.05.31

    Designer Brands’ shift from “Aspiration” to “Familiar” Part 2

      Attracting young customers and customer churn   The high-brand customer base has been mainly the wealthy people who have the financial power to spend money freely and high-brand followers in their 30s, 40s and older until now. One of the things that many brands have launched to attract young…

  • 2020.05.30

    Designer Brands’ shift from “Aspiration” to “Familiar” Part 1

      “Young People Don’t Use Money” Designer Brand Revolution   Luxury brands like Hermes and Louis Vuitton have always been something to long for. Items made with a careful and detailed craftsmanship based on skilled techniques and the newest designs are even fun to just see. Designer and luxury…

  • 2020.05.13

    おしゃれマスクをリサーチ!クリエイター編

      「おしゃれマスクをリサーチ!クリエイター編」   新型コロナウィルス感染症の拡大を受け、ファッション業界でも、クリエイティビティや縫製技術を活かした布マスクが作られています。 今回は、クリエイターたちのキュートなマスクをスタイルアリーナ独自の視点でリサーチしました。     &…

  • 2020.05.10

    Satin wear

      ■From nightwear to daily wear   Satin, which has a shiny appearance and evoked potent images as negligees, nightwear, and the like, has been accepted as daily wear since around last year. It is light and does not evoke an image of heaviness, and it is established as one way of casually dress…

  • 2020.05.08

    Easy! Clothes remake

      簡単!洋服リメイク術   肌寒さもなくなり、春の心地のよい天気が続いていますね。そろそろ衣替えに取りかかろうとする人や、自粛期間もあって、すでに衣替えを終えている人もいることでしょう。 そんな衣替えのタイミングを終え、少し時間がとれそうなときは、洋服のリメイクに挑戦してみてはいかがで…

  • 2020.05.03

    Fashionable time at home using SNAP SEARCH

      SNAP SEARCHを使った、おうちでのおしゃれ時間の楽しみ方    スタイルアリーナが毎週お届けしていたスナップは、現在新型コロナウイルス感染拡大防止のためお休みしています。 そこで、これまでのスナップと共に楽しいおうち時間を過ごすためにスナップを見たい条件で検索する方法をご紹介します!…

  • 2020.04.30

    Slouch Pants(Tapered Pants)

      ■Choose Pants Based on Their “Hemline”   “Slouch pants” are bottoms that are quietly spreading in the streets this year. Since the definition of slouched is “a stance in which the top half of the body is inclined forward and downward; lazy; slovenly,” the popular fashion term slouch pants ca…

  • 2020.04.29

    Introducing of fashion bible

      ファッションバイブルのご紹介!   ワイドニュースはコロナの話題で持ち切り、SNSでは憶測や不満が飛び交っている今日この頃。先のことを考えるよりも、「好きな服をきて、行きたい場所へいく」そんな日常が早く戻ってきてほしい。素敵な服を見つけても、外出先も予定もない。 そんなときは、ファッショ…

  • 2020.04.20

    Double brdoeasted jacket

      ■Revival of Jackets from the Late ’80s   In 2020, traditional forms of fashoin have been coming back in style. More and more double-breasted jackets are being seen around town. They stand out for having heavy overlap of the left and right front flaps, as well as two symmetrical vertical colu…

  • 2020.04.02

    2-way tops

      ■Tops have joined the 2-way, 3-way trend!   In recent years, the number of items (especially outerwear) that can be worn in two or three different ways has increased, but you can just take a look at the streets to figure out that the trend has been spreading to knitwear as well. Among knitwe…

  • 2020.03.23

    Quilted Outer

      ■Interior Decoration Originating Overseas has become a Fashion  This year, the design that people often saw on the street must have been “quilting.” In particular, there had been more quilting designs in jackets, and people across ages and genders love the pattern. Because they were exception…

  • 2020.03.12

    Gown Coat

      ■Outerwear that enhances elegance   This season in Ginza and Yurakucho, Collarless coats and Chester coats have become fashionable outerwear items. However, something else that we have started to see a lot of is the ‘dressing gown coat’. There is a lot of variety in the design; being collarl…

  • 2020.02.17

    Long Boots

        ■The unexpected boom in knee high boots.   Knee high boots, which never became a fashion trend due to the image that they were out of fashion and not cool, nonetheless became a trend in 19-20AW. This season saw a surge in the trend of boots which hides half of your legs such has knee high …

  • 2020.01.24

    Mouton Jacket

        ■Changing values and design   Down and boa winter outerwear has continued to be trendy since last season, but there have been so many people on the street wearing “mouton” that it can be said to have taken the leading role this season. Outerwear that was labeled as "lame" up until a few y…

  • 2019.12.28

    小西麗のあれが好き 〜ベレー帽〜

      小西麗のあれが好き 〜ベレー帽〜    本格的に冬、到来。めっきり寒い。乾いた冷たい風が吹いたら、ベレー帽をかぶる。    ベレー帽のいいところは、ニット帽よりもすっきりした印象になること。おぼこいニット帽もほっこりして冬らしいけど、ストールをぐるぐる巻いたり、ハイネックのニット着…

  • 2019.12.27

    CPO(Chief Petty Officer)Jacket

        ■Versatile item for easy wearing   2019 A/W Featured outerwear, the "CPO Jacket". A versatile item with a trendy feel and wearing power, quickly becoming popular in the streets. CPO is an abbreviation of "Chief Petty Officer" and refers to the Chief of U.S. Marines. The wool shirts they w…

  • 2019.12.17

    Fall / Winter Trend Color

      ■The Removed Concept of “Seasonality”   Trend color of 2019, “Smokey pastel.” In particular, it is close to a pale tone, low saturation, dull and powdery coloring. This color is often used in spring, however, it also appeared in fall and winter and presents a change in the seasonal image col…

  • 2019.11.30

    Drawstring Bag

      ■The Comeback of the Edo Style   The Drawstring Bag is loved by many as a classic unisex bag. With the trend of mini handbags, the drawstring pouches have become part of mainstream trend since 2017 and they are still popular today. The Drawstring Bags were historically used as purses for coi…

  • 2019.11.25

    Cross ArtTech Fashion Show at Kyoritsu Women's University

      2019年度共立女子大学社会連携プロジェクト 「サステナブルファッションデザインによる地域連携」    2019年11月12日(火) 会場:共立女子大学 本館1Fロビー   共立女子大学は社会連携プロジェクトとして「サステナブルファッションによる地域連携」に取り組んでおり、北陸地域の大学、企…

  • 2019.11.17

    Suching look

      ■From “cute” to “handsome”   The staple fashion setup is undergoing a bit of change. You used to see a lot of Korean-cute setups on the street, but this season has seen the rise of a handsome suit look, or “suiting.” Suiting means using either suit materials or a suit, itself, as a part of …

  • 2019.11.11

    Asymmetry

      The Charm of Irregular and Uneven Clothing   The asymmetry trend we saw a lot of in 2018 has come back even bigger this season. The fashion trend started around 2016 and slightly died down until its revival two to three years later. The one-shoulder tops we saw this summer were one of the pi…

  • 2019.10.30

    Tiffany

      ■Tiffany's Changing Position   Tiffany has an elegant and delicate impression that many women admire. Although this brand of jewelry has felt special, men and people in both Harajuku and Shibuya who dress casually have been habitually using it as a fashion accessory recently. That had a stro…

  • 2019.10.23

    Layering

        A brilliant presentation that goes beyond the standard   If you walk around the city, you'll see a mix of many fashion styles, but what stands out the most this year is the stylish way of using the standard technique of "layering". Recently, a new method of coordinating outfits has appe…

  • 2019.08.29

    Boater&Net Bag

          “The boater which has been revived”   In recent years, berets and caps have taken the main stage in the hat department, but this summer, the “boater” has showed signs of revival.” It was last in fashion in 2009 to 2010, when it was a hat that was in fashion as a “cute” item that went w…

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