Style arena is generally the Japan Fashion Association has operated.

Style arena is generally the Japan Fashion Association has operated.





The interior has all-white walls, a stylish terrace and bright natural lighting leaving the impression of a refined shop typical of Daikanyama.
There is a wide selection of wild and attractive items in the small article corner as soon as you enter the shop such as hiragana character earrings, brooches designed as bento lunch boxes and miso soup as well as pouches with a decorative paper bag motif. You end up gazing at the items as you feel an excitement equivalent to discovering something new. In addition to small articles, the shop also offers a unique line of clothing which has a sense of nostalgia even though you are seeing it for the first time.

The theme of this season is ASAKUSA BEAT. There are charming ghost-pattern items made in collaboration with the artist Akira Nishitake and based on images of Asakusa.

In addition to the merchandise, you’ll have a good time with the differences between the 1st floor and the basement. They are like 2 separate worlds. The basement has an unexpected atmosphere in contrast to the well-lit private atmosphere of the 1st floor. The gorgeous dressing rooms towards the rear of the basement can suddenly be transformed into a stage for events. Events such as concerts are also held here. Paintings and artwork decorate the shop and the wide variety of events livens up the place regardless of the genre. Some interesting events include “Cassette tape exhibitions” which came from New York artists starting to release their own music with cassette tapes.

This is a shop where you can enjoy art and music along with fashion.

Photo&Text by Kashiyama

May 1, 2013

1F/B1F, 2-15-9, Ebisu-nishi, Shibuya-ku, Tokyo


1F/B1F, 2-15-9, Ebisu-nishi, Shibuya-ku, Tokyo
Regular Holiday