The brand name "3rd by VANQUISH" is an original brand which offers urban casual styles based on stylish women dressing down.
This shop has collaborations with various brands, idols and characters based on the theme of “Cute is Justice!” along with a selection of the mask brand "gonoturn"which shares the Japanese kawaii culture with the world.
Digital signage which is the main attraction of the store uses”interactive hangers”from ”teamLab”led by Mr. Inoko.An image of a coordinated outfit with the item you are holding is produced on a display in front of you when picking up items on these hangers.
Why not try this futuristic shopping experience for yourself?
Photo&Text by TIM
May 21, 2014
4F, Sibuya109, 2-29-1, Dogenzaka, Shibuya-ku, Tokyo