In the past, motorcycles were a man’s vehicle. While biker goods and fashion differed between America and Europe, they were centered around men in both regions. However, amidst the biker fad during the Bubble period in the 1980s, the price of motorcycles dropped causing easier-riding scooters to be put out one after another. This led to a rapid increase in the number of women riders. The motorcycles and the fashion transformed to take on a colorful and futuristic design. After that, from the 1990s when retro and vintage trends were going on, the number of people who preferred things with aura-like qualities to technological innovations started increasing even when it came to motorcycles. They were able to enjoy these things along with the fashion that came along with it as an entire lifestyle. In recent years, the tendency to incorporate biker and rock elements as a way to emphasize wildness is becoming stronger even in the fashion industry focused on street styles. Stylish biker fashion is increasingly broadening its horizons.