The shop “MENEW” opened in Shimokitazawa in December 2016. Its name “MENEW” is a coined word that is a hybrid of “Me New” and “Menu”, made to capture the theme of “a new me beyond obscure menus”. In the brand logo, the two E’s are reversed, making it a unique design that can also be read backwards.
The store handles ladies’ clothing, its lineup having no fence between new and old clothing. Also, because the store has an atelier, sometimes they update the old clothes by hand.
The interior is refined, with white as the base color, and changes in product position allows it to transform into a shop that gives off a different impression each time you visit.
(Text & Photos by YURI)
2-30-10 浜辺ビル 102A Kitazawa Setagaya-Ku Tokyo Japan