Style arena is generally the Japan Fashion Association has operated.

Style arena is generally the Japan Fashion Association has operated.

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2013.07

FARMS(FARM GIRLS)

Taking a picture place Isono blueberry Farm Filming Date 2013.06.23

Topics such as weekend gardening, rental farmland and shared farms have become more and more popular in recent years with interest gaining in nature-oriented and LOHAS (lifestyle of health and sustainability) lifestyles. A few years ago the “Farm Gyaru” gained popularity. However, this look placed more importance on being fashionable than being practical which led to a number of styles which would’ve been impossible to do actual farm work in. [FARMS] which is being introduced here offers work clothes which are fashionably coordinated through listening to the direct demands of people who actually do farm work and focusing on the brand [A-RUE] which is designed on-site. Opportunities such as “Marche Japon” for producers to sell their goods directly have been increasing recently. This type of farm fashions can be useful in creating a fashionable farm image in these kinds of settings. The demand for this fashion should grow and grow in the future. Cooperation : A-rue Isono blueberry Farm POCO A POCO FARM Tsuzuku-Farm

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