Individuality rather than trend. Shimokitazawa receives attention as a place with original fashion where the trend starts.
Street fashion in Shimokitazawa
Music venues and theaters are dotted around the station and you can see a lot of students, musicians and entertainers. You can find a lot of used clothing shops and low-price general stores and people there are fashioning a vintage style and original style.
People there are looking for individuality rather than trend.
They are looking for the style that suits only them.
001Yuki / Age19 / Occupation College Student / Tall 168cm
Yuki combines unique items with simple coordination. The manish hairstyle looks very stylish on her. |
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002Nagashima / Age23 / Occupation designer / Tall 154cm
Native American colors and braided black hair look good on Nakajima-san. Surprisingly, it cost her only 2000 JPY to put together this style! Her hand-made leather bag wonderfully accentuates her style! |
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003Non / Age23 / Occupation Hairstylist / Tall 155cm
Non-san is wearing a purple cardigan and a checkered long skirt, which is pretty eye-catching. Her overall style is simple but her use of color gives you an impression that she really enjoys dressing fashionably. |
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004Choki-ler / Age18 / Occupation Tech School Student / Tall 168cm
Chokira-san’s style appears full of vintage atmosphere. He beautifully combines patterned clothes so the outfit does not look too flashy. The shape of the color matches Shimokitazawa very well. |
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