phelia myacale is a popular jewelry brand which uses a design mixing European-based classical antique furniture and architectural designs along with elements such as Japanese cultural cutout pictures, shadow pictures and transparent pictures with the principal motif of decoration. This company shop was opened in Harajuku close to Meiji Jingu-mae Station.
With the concept of “an art gallery you can wear”, their jewelry shines brilliantly in the display case which is imaged after a picture frame. Each piece is decorated elaborately. The atmosphere of the shop’s interior is cozy and relaxed. Being able to thoroughly appreciate the items up close is something that can only be done at the actual store. These items are definitely not cheap so you will want to carefully look at them in person before buying.
In addition, you can customize necklaces, bracelets and rings by putting your name on them so this jewelry also makes a great gift.
Photo&Text by HINE
December 25, 2013
1F, 4-31-10, Jingu-mae, Shibuya-ku, Tokyo