HUG is an antique/vintage shop that bases its selection on Native American and Western styles, while also specializing in mix-and-match pieces that incorporate some of the season's biggest trends.
Located in a quiet area behind Harajuku, the store is styled after a solitary chapel on a hill and has a welcoming atmosphere. From the music to the fragrance and display, special care has been put into all aspects of the store to make customers feel at home.
While all the items are in great condition, the quality and variety of their shoes selection is a must-see. They also have a great collection of Western and 50's prints. According to the shop, vintage blouses and white blouses and skirts are especially popular this year.
HUG also has its own line and hopes to create new products that people will look at and think, “That's just what I wanted!”
Check out the homepage of the main Koenji store “D Clothing” at which they frequently blog about the store and its products.
Their sister shops are HUG + OH (Harajuku) and Noël (Koenji).
RDM Bldg.2F, 4-28-7, Jingu-mae, Shibuya-ku