AUVIEUX CONTINENT is a multi-brand menswear shop that centers around sophisticated, yet relaxed, pieces with a European flair. The store name “AUVIEUX CONTINENT” means “the old continent”, which was what Europe was called during the period when America was “the new continent”.
Located in the Urahara area among a cluster of unique boutiques, AUVIEUX CONTINENT stands out with its spacious storefront and relaxed atmosphere. Its black-themed interior gives it a dignified and rather solemn air, but it's not pretentious, and the bulk of their offerings are men's casual clothing.
Their selection includes brands like Fred Perry, AG's denim line, and other high-quality brands from both Europe and Japan. They have a particularly good selection of jeans in various sizes from various brands.
It's a great place for those looking to up their game with more sophisticated pieces.
Photo&Text by HINE
January 30, 2013
Gallery de Jim 1F, 4-27-11, Jingu-mae, Shibuya-ku, Tokyo