The men’s fashion magazine BITTER introduced this fashion which combines wildness with a neat and tidy look. This style is known as Bitao men’s fashion and it is spreading around Shibuya, Omotesando and Nakameguro. This fashion gives off the appearance of styles worn by the members of the popular dance & vocal unit EXILE. Bitao points include a resort feeling, a celebrity look, seductiveness, bright colors and healthy tan skin. Popular coordinated outfits combine overseas top-name brands with street fashion and fast fashion with shorts or cropped pants, T-shirts and jackets or dress shirts with a cardigan wrapped around your neck. Items such as glasses, stoles and imposing accessories are also important in creating the Bitao look.