About This Site

About Style Arena,

Style Arena has been a fashion information page with the theme of "Tokyo Street Fashion" since June of 2002. Designed and administrated by the Japan Fashion Association, our goal is to spread and share Japan's dynamic fashion=culture and life view to Asia and the rest of the world.

The history of Style Arena

June 2002

Tokyo Street Style starts as a section of Coromo.Com(inc.)'s Japanese Lifestyle Web Magazine. at "coromo.com"

Dec. 2003

Management of Tokyo Street Style passes to the Japan Fashion Association. At the same time the contents move to "style-arena.jp", and an English site opens.

Nov, 2004

"Shops Imagination" opens on coromo.com

June 2005

"Tokyo Neo Style" (formerly Bunka Style" opens on coromo.com

Nov. 2005

"style-arena.jp" Chinese version opens.

May 2006

The Japan Fashion Association assumes control of the Japanese Lifestyle Web Magazine "coromo.com." Now controlling both sites, coromo.com and style arena.jp are both relaunched.

Oct. 2008

The contents of Tokyo Street Style, Tokyo Premier Style, Tokyo Shop Style and Tokyo New Tribe are added to the style-arena.jp brand and relaunched.

The definition of Street Style

Style Arena, the background of each age and society, the people's interests, way of thinking and feeling, their tastes, dressing well,this is "street fashion"